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Hi, I'm Leila!

I’m driven by my desire to create meaningful experiences. I love digging at the root of problems to achieve clarity of thought, then coming up with targeted solutions. I have deep skills and instincts in facilitation and user-centricity from over 7 years of experience as a learning designer and specialist.

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Some of the works I'm most proud of.


With a project team, I helped redesign Health Buddy, a government healthcare service app, to improve its functions and ease of use.

My Role

Co-Project Lead

User Research Lead

Usability Testing Lead


5 weeks (Aug 2022)

Key Results

Improved SUS score by 37%

Functions were more intuitive to use

Interface was more visually pleasing

Important information could be found easily

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LevelUp is an online gamified personality assessment tool for children. With a project team, I helped redesign their "freemium" model and pricing plans and improved the overall UX of their existing website.

My Role

Prototype Lead

Usability Testing Lead

Assistant Project Lead


6.5 weeks (Oct - Dec 2022)

Key Results

Achieved SUS score of 82/100

Clearly articulated the value of the pricing plans

Improved branding and visual design

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I designed a mobile browser site for Straits Market, a premium online grocer, so that it is optimised for convenient and easy online grocery shopping.

My Role

Solo project


4 weeks (Jul 2022)

Key Results

SUS improved by 152%

Navigation was more intuitive

Interface was cleaner

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