Redesigning the "freemium" model and highlighting the value it brings to users.
Usability Test Lead
Assistant Project Lead
6.5 weeks (Oct - Dec 2022)
Achieved SUS score of 82/100
Clearly articulated the value of the pricing plans
Improved branding and visual design
With a project team, I helped redesign Health Buddy, a government healthcare service app, to improve its functions and ease of use.
User Research Lead
Usability Testing Lead
5 weeks (Aug 2022)
Improved SUS score by 37%
Functions were more intuitive to use
Interface was more visually pleasing
Important information could be found easily