LEVELUP

Redesigning the "freemium" model and highlighting the value it brings to users.

Prototype Lead

Usability Test Lead

Assistant Project Lead

Figma

Figjam

Google Forms

6.5 weeks (Oct - Dec 2022)

Achieved SUS score of 82/100

Clearly articulated the value of the pricing plans

Improved branding and visual design

With a project team, I helped redesign Health Buddy, a government healthcare service app, to improve its functions and ease of use.

My Role

Co-Project Lead

User Research Lead

Usability Testing Lead

Duration

5 weeks (Aug 2022)

Key Results

Improved SUS score by 37%

Functions were more intuitive to use

Interface was more visually pleasing

Important information could be found easily